Lenovo Legion’s female gaming community campaign aimed to showcase a line-up of cutting-edge laptop devices, built specifically for gaming needs, and deliver an authentic experience for audiences. To help achieve the brand’s objectives, Lenovo worked with Amazon Ads to develop an strategic campaign during key shopping moments in Q4 2022, leveraging ad products like Amazon DSP video, display banners, and more to resonate with customers.
The campaign creative highlights an empowered female demonstrating the multiple facets of her life with Lenovo Legion product placement; a strong and strategic leader at the workplace, and a collaborative gaming teammate. Lenovo aimed to empower and e
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