Mahmoud Shammout, Head of Research & Insights, TikTok For Business (METAP & CSA)
You are scrolling through your favorite digital platform during your lunch break at work, and among the life hacks, recipes, and ‘edutainment’ videos from your favorite creators, a short, creative video from an unfamiliar brand catches your eye.
The content humorously and authentically showcases the product’s benefits. The video is so captivating that it stays on top of your mind long after you’ve left the platform. You even bring it up in social conversations. A few days later, your curiosity makes you research the product more a
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
