Amel Osman, Partner, Instinctif Partners
The public relations industry is often characterised by its polished exteriors, where quick wit and charm abound. However, beneath this veneer lies a formidable threat that even the most seasoned professionals cannot afford to ignore. Cognitive complacency.
Relying on familiar approaches and slipping into autopilot mode can have disastrous consequences, leading to missed opportunities and underwhelming results for clients. In an industry where delivering the best outcomes is paramount, such complacency is a risk no professional can afford to take.
A recalibration is neces
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