Carrefour, the leading retail chain, aimed to boost brand awareness and drive traffic to their stores through an influencer marketing campaign.
With a focus on engaging a wider audience and showcasing their diverse product offerings, Carrefour sought to collaborate with influencers across various niches.
The objective was to leverage the influencers’ reach and credibility to promote Carrefour’s brand message and encourage consumer engagement.
To achieve these objectives, a comprehensive influencer marketing strategy was advised:
Influencer Selection: A thorough selection process was undertaken to identify 15 influencers with diverse audiences and high engagement rates. Influencers from li
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