By Instinctif Partners MENA
Brand perception is critical to a business’ ability to prosper in a competitive market. If used effectively, perception can be a driver for growth. The perception consumers have of a business, its purpose and its value influences purchasing behaviors. While the objectives of most businesses’ Ramadan campaigns are to raise awareness of activity during the Holy Month, they do need to understand and embody the core values that Ramadan represents for those who participate, rather than treating it simply as a commercial opportunity, as has been the fate of so many religious festivals around the world.
By delivering messaging and initiatives that revolve around the co
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