Baby and children retailer Babyshop partnered with creative agency FP7 McCann to launch a campaign called Frequencies of Peace.
The campaign was created to support UNHCR, which is United Nation’s refugee agency. Through the campaign, Babyshop aimed to change children’s ives in war and disaster areas.
Part of the campaign, Babyshop, together with a team from music therapy platform Spiritune, composed a song that could calm, sooth and help children sleep, especially in areas of disaster.
According to Babyshop, the lullaby has been created keeping research on music therapy and neuroscience, from institutions such as New York University and Stanford, in mind.
The song is supposed to repla
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