HOW HAVE SAUDI CONSUMERS CHANGED IN RECENT YEARS?
Saudi Arabia has one of youngest populations in the planet and they are becoming adults by the minute. That means, they are more digitally savvy and motivated by what a brand stands for. They also look for value amongst the plethora of consumable goods in the market.
WHAT NEW THINGS ARE CLIENTS ASKING FOR?
Clients are pivoting to where the Saudi consumer is. They are now more interested in engaging with them in digital spaces from gaming to social media platforms.
Saudi Focus: Read more insights, opinions, and work from the Kingdom
HOW HAS THE SAUDI AGENCY MODEL/OFFERINGS CHANGED?
The traditional is dying out. Now we’re looking into how can we help our brands to keep telling their stories through different mediums and stay connected to the culture in many different ways.
WHAT IS THE BIGGEST CHANGE YOU HAVE SEEN WITHIN SAUDI SOCIETY?
They have more belief and drive to reach the best out of their potential. History is being made on the daily here and everyone wants to be part of it.
WHERE DO YOU SEE THE BIGGEST POTENTIAL FOR GROWTH IN SAUDI?
Gaming and consumable content are the future. If you can’t keep your brand relevant on a daily basis, it’s game over.
WHAT ARE THE BIGGEST CHALLENGES YOU FACE IN THE KINGDOM?
The main challenge is honing and retaining talents in this competitive market.
Keeping young talent inspired and motivated is something we work on continuously.
By Fahad AlAhmed, CEO, The Fullstop
