Image Credit:Speakol
Saudi consumers have embraced digital technologies at a rapid pace. With widespread smartphone usage and improved internet connectivity, online shopping, mobile banking and digital payment methods have gained popularity. E-commerce platforms have witnessed significant growth, leading to a shift in consumer behaviour towards online purchasing.
Also consumers now seek personalised experiences and tailored products. They expect brands to understand their preferences and provide customised offerings. This trend has led companies to invest in data analytics and develop personalised marketing strategies to
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