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How 5Ds of digital marketing are reshaping global business sector today

Mansour Althani, CEO & Co-founder, ITCAN

The latest available figures have estimated that about 4.54 billion people were active internet users as of January this year, which represented 59 per cent of the total global population. In the coming years, as technologies continue to evolve, the numbers are expected to grow at a rapid pace, as people turn to the virtual world to aid them in their daily tasks, access all forms of information, connect with anyone from around the world, and look for entertainment, among others. Having gadgets such as smartphones, laptops, and tablets are now a common sight in a connected world


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