By Loretta Ahmed, founder & CEO, Houbara Communications and Dahlia Haleem, partner at Elementsix
Over the last decade, ESG (Environmental, Social, Governance) criteria have become a key focus for business and the marcomms industry. And rightly so. In a 2021 ESG Consumer Intelligence Series survey by PwC, 76% of consumers said they will stop buying from companies that treat the environment, employees, or the community in which they operate, poorly. 88% of consumers will be more loyal to a company that supports social or environmental issues.
Knowing that ESG has become so important to stakeholders, especially the ‘E’, it’s become critical to consider what you, as a marketin
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