Creative experience and technology agency, Lightblue has announced the appointment of Morgan Merle as associate creative director with the Dubai team. Merle holds more than twelve years of experience in conceptual innovation across a variety of industries in different cities from Paris, and London to Dubai with projects for high-profile brands.
Morgan Merle, associate creative director, added: “I have been lucky to have grow-up in the region and be part of this ever-evolving mindset. Throughout my journey, I have met and worked with fantastic agencies in different countries and industries for multiple ranges of clients, from international to local. That has given me the chance to learn, explore and take risks. I’m excited about this new adventure with Lightblue. The team and I have the same spirit and envy of exploring things by pushing ourselves and never settling in.
Always in motion, I like to reinvent myself; it’s part of my job.”
On Merle’s appointment, Simon Walsh, creative director, said: “Morgan is a true creative leader, he intuitively builds relationships, generates and delivers concepts that are above and beyond any expectations. His rich experience across the region with different demographics and cultures gives him a unique outlook and his creative process will make him an invaluable asset to the team at Lightblue.”