As the countdown to the 2024 Dubai Esports and Games Festival begins, Horizon FCB and DEF launched its ‘LET’S PLAY’ campaign.
The campaign featured gamers who were transported into a gamified version of Dubai, showcasing the city’s iconic landmarks.
The Dubai Esports and Games Festival (a part of Dubai Economy and Tourism) is an annual celebration of gaming culture and community, showcasing the latest trends in esports, gaming technology and interactive entertainment.
The campaign, consisting of a hero film, OOH and digital assets, has been released in the lead-up to the festival to generate awareness and encourage people to get tickets for the many events within it.
The hero fil
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