This Ramadan, Home r Us has put the focus on the moments that truly define the holy month at home. With a visually inviting campaign, the home furniture brand has designed its seasonal campaign around real Ramadan experiences. The quiet preparation of the iftar table, the warmth of a living room where families gather after a long day of fasting and the calm corners of the home where the night slowly settles in.
Developed in partnership with Minutiae the campaign captures spaces gradually coming together for Ramadan through a series of lifestyle photographs for the 2026 brochure and short-form video content.
Homes r Us set the brief to position the brand as one that that helps customers prepare their homes for one of the most meaningful times of the year. The campaign idea was built around the insight that Ramadan is not only a spiritual and social moment but also a time when people take pride in hosting and refreshing their homes.
Therefore, the campaign aims to inspire customers with practical home makeover ideas while showcasing how Homes r Us products can transform everyday spaces into warm, welcoming environments for family and guests.
“Our approach was to tell a story that audiences could instantly relate to,” said Sharanjit Koda, Founder and Director of Brand Strategy, Minutiae.
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“Ramadan is deeply connected to the idea of home and gathering and this campaign allowed us to bring that narrative to life through thoughtful design and lifestyle storytelling.”
Through styling, lighting and composition, the work aims to create frames that reflect the calm, togetherness and beauty of the month. “For this campaign we wanted to move beyond product imagery and focus on the feeling of Ramadan at home,” said Nitin Sushilkumar Itkyal, Founder and Creative Director, Minutiae.
“The idea was to build spaces that feel lived in and emotionally familiar. The warmth of an iftar table to quiet corners where the evening slowly settles,” he added.
The campaign has been further amplified through influencer collaborations and creator-led storytelling in an effort to extend the campaign’s reach and authenticity.
In terms of results, the Homes r Us said the campaign helped position the brand as a home inspiration destination rather than only a promotional retailer. It also claims that store teams have also observed increased customer interest in décor, hosting-related products, and living room refresh solutions linked to Ramadan preparation.
Credits:
Client – Lals Group
Sandy Ozdemir – Vice President
Purab Bhatt – Head of Marketing
Rasha el Saadi – Head of Creatives
Tanvi Dhawan – Assistant Manager Marketing
Chiara Benn – Marketing Executive
Agency – Minutiae Agency
Nitin Itkyal – Founder & Creative Director
Sharanjit Koda – Founder & Director Brand Strategy
Ahmed Nabil – Architect & Interior Designer
Hassan Hameed – Art Director
Marisol – Art Stylist
Den Onitsev – Videographer
Mikael Perera – Photographer
Cia Vijayan – Wardrobe Stylist
Sandhya Dharmesh – MUA
