Home Centre, a furniture & furnishings retail brand in the Middle East, believes that every home has its own unique story to tell. To bring this purpose to life, the brand had launched a pioneering and thought provoking initiative -“A Dad’s Job” – recognising and celebrating Arab single moms.
This year, Home Centre has chosen to again address and provide support to families and homes for an untapped and unspoken topic in the Middle East, via a new initiative titled, “The Homecoming”.
A short story – a moving film – titled “Falling in love”, being promoted on the brand’s social media platforms and in-store, has launched the initiative, earning 98 per cent posi
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