Campaign’s Breakfast Briefing kicked off with a focus on the most pressing topics in Out of Home advertising.
A group of senior industry leaders came together to discuss how digitalisation is affecting all aspects of outdoor advertising – from measurement to creativity. They explored measurement, data, metrics and transparency.
The thought leaders also spoke passionately about the creative side of OOH and new trends within digital OOH and the rise of fake OOH campaigns.
Here are some of their thoughts:
Maud Moawad, CEO at Seventh Decimal, said: ” The out of home is more than simply understanding exposure, be it reach and frequency. The out of home has the potential to pro
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