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Shantelle Nagarajan

posted on Jun. 10, 2025 at 12:32 pmJun 10, 2025

Here are Campaign Middle East’s Work picks from May

Shantelle Nagarajan

posted on Jun. 10, 2025 at 12:32 pmJun 10, 2025

Every month, Campaign Middle East selects a collection of Work for its print issue. These are the picks from May.

May Work

Campaign's Work picks for May.

Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section the following month.

These are the picks from May – featuring work from Talabat and Kitopi, MG Egypt, Boutiqaat, RAM and McDonald’s Saudi.

Talabat x Kitopi: See, Eat, Repeat
In partnership with Talabat, Kitopi highlighted its top 10 restaurant brands, offering best-selling items for AED 10, for 10 days. The goal? To bring Kitopi’s food experiences to the masses. With Hypermedia as the campaign’s media partner, Kitopi executed a full-blown out-of-home (OOH) takeover in the UAE.
Kit

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Tags:Amr Haddad Boutiqaat DDB Egypt Even If Not Owned Hypermedia Keeva Casting Agency Kino Films Kitopi Leo Burnett Dubai McDonald's Saudi Menuless MG Egypt Publicis Middle East RAM RHO Airlines – The Shortest Flight See Eat Repeat Shareet Studios Talabat The Barber Shop Well Known Ya Hala Campaign

the authorShantelle Nagarajan

Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.