Heinz has introduced the ‘Slowmaster 57’, the world’s first ketchup ramp.
Inspired by the Heinz factory’s ‘quantifier’ a machine used at its factories around the world to evaluate the thickness and consistency of every single batch of Heinz Ketchup, the brand has developed the world’s first miniature model device where anyone can put Heinz’s quality and thickness to the slowness test.
The Slowmaster 57 is a game with a unique designed ramp built at a gradient of 45 degrees over a 20cm track.
The race begins with the ketchup flowing down at a speed of not more than 0.028 miles per hour, which is the maximum speed allowed for Heinz Ketchup.
Passant El Ghannam, Head of Marketing at Kraft Heinz MEA, said: “Channelling our inner Hamilton’s, Verstappen’s and Alonso’s we wanted to add a twist and run a race of our own. The Slowmaster 57 lets anyone test how slowly and lusciously our Heinz Ketchup flows, thanks to 100 per cent all-natural ingredients made from real, ripe tomatoes with no artificial thickeners. It’s a reminder to everyone that faster isn’t always better, and slowness is a sign of true natural quality.”
Ketchup connoisseurs can assemble their own Slowmaster 57 ramps to test the slowness of the ketchup, with limited editions available on e-commerce platforms and specialised gaming cafés.
