Heinz has launched a new global campaign, ‘Looks Familiar’.The campaign is built on one realisation – fry boxes in restaurants across the world are shaped just like the brand’s Keystone logo.
Running in eight markets including the UAE, the campaign highlights the inseparable pairing of fries and Heinz Ketchup, reminding fans that not just any ketchup will do. The brand notes that while fries are the most ordered food item globally on Uber Eats and a staple on more than half of all restaurant menus worldwide, they are not always served with Heinz.
“While the insight behind this global idea is a simple one, the Heinz brand’s connection to fries is iconic and universal,” said Nina
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