Heinz has launched a new campaign “Gravy Is The New Ketchup”.
The move is part of its marketing strategy towards promoting its gravy offerings and highlights the company’s investment in expanding in the gravy product category.
The brand aims to capture consumer attention and position its new products as an alternative to its ketchup.
The campaign includes various marketing channels featuring short online videos, creator content and a series on TikTok and Instagram. Paid media includes Meta, TikTok and Pinterest, as well as out-of-home (OOH) ads at retail points of sale.
Created with agency Wieden + Kennedy, ‘Gravy Is The New Ketchup’ is part of its larger global campaign ‘It
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Tags:Heinz
