Bassel Kakish, Chief Executive Officer, Publicis Groupe ME&TThe Gold winner of Head of Agency of the Year 2024 for Campaign’s Global Agency of the Year Awards is Bassel Kakish, chief executive officer, Publicis Groupe ME&T.
The metrics speak volumes of Kakish’s three-year leadership of Publicis Groupe Middle East & Turkey (ME&T): 84 per cent of employees find work meaningful, staff turnover has been slashed to 12 per cent (down 9 per cent over two years).
His “Growth Club” initiative – a workplace community spanning 80+ participants across 11 agencies and seven markets – achieved 68 per cent monthly attendance. Meanwhile, “The Strategy Garage” highlights an 11:3 female-to-male ratio, demonstrating conscious inclusion and support for
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