John Smeddle, Head of Creative, WithFeelingDecades ago, two particular commercials for Levi’s charmed our pants off. The first showed a ridiculously handsome young guy walking into a launderette, taking off all his clothes (except his boxers, of course) and stuffing everything into a washing machine.
He then sat down and read his newspaper as if this was just normal behaviour. It was seriously stylish, beautifully filmed and driven by Marvin Gaye’s ‘I Heard it Through the Grapevine’.
The second showed a herd of cowboys posing like a team for a photographer in front of a campfire. The photographer, a gorgeous young woman with a mischievous glint in her eyes, asked them to crouch a little lower.
This brought the guy in
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