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Havas Middle East and adidas women partner for Beyond the surface Campaign

adidas reinforces inclusivity in swimming with the launch of its first full-cover swimwear collection.

https://www.youtube.com/watch?v=RPCJLGh_MJI

Driven by the belief that sport belongs to all, adidas began a movement of change to ensure that all bodies, had access to performance wear for the water and enjoy one of the most popular sports in the world. Therefore today, the brand continues its drive to offer a wider choice of technical apparel for athletes everywhere, via the unveiling of its first Full-Cover Swimwear Collection.

The range is designed to support the needs of those who find the category offers a limited choice when it comes to swimwear. It is informed – via community engagement and insights from around the world – by those who expressed a need for full coverage for cultural


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