Hattan Perfumes has launched its presence in the UAE through a visually-led AI video campaign on Instagram, made in collaboration with Svyazi. Creative Agency.
The brand’s primary objective was to build awareness and establish a strong premium visual presence from the outset. The video was also intended for display on screens at the Teeb Al Hazm fragrance exhibition in Abu Dhabi, while supporting a planned paid social campaign to attract new followers and customers.
The campaign targeted women aged 25–50 with an interest in premium fragrances, luxury products and niche beauty brands.
Instagram was selected as the primary platform because it is the main discovery channel for fragrance and beauty brands in the region, particularly for visually driven storytelling.
The exhibition screens were chosen to reinforce brand credibility in a physical luxury environment and reach an audience already engaged with niche perfumery.
Together, these channels supported both awareness and positioning objectives – digital for reach and engagement, and the exhibition for premium brand perception.
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The 26-second-long video depicts multiple frames of crisp visuals, with the anchor line ‘Maison Hattan Unveils a New Chapter’. The campaign exudes luxury, supported by classical music that adds to the elite qualities of the perfumer.
In the first shot, a bottle of Hattan Perfumes is being sketched by an artist. The bottle then goes through all the stages of manufacturing, from metallic hardware being carved to the glass perfume bottle being shaped in a kiln. Scent is also in focus, with beads of Hattan Perfume dropped meticulously into the bottle.
Svyazi. Creative Agency was behind the creative concept, production and post-production of the campaign. Launched in September, the campaign ran for one month in the UAE.
In terms of results, the video has organically achieved 9,005 views at the time of publishing and has been exposed to more than 3,000 visitors at the Teeb Al Hazm fragrance exhibition.
