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Harnessing user patience

Imagination’s Junior Gonzalez asks what user patience looks like

Image Credit: Imagination

Somebody patient is not just patient- they are somebody who sacrifices. They sacrifice their time, their attention, and by default, their money. And user patience has a direct impact on every single experience with any level of waiting involved.

But what does ‘user patience’ mean, really? Well, it depends on who you ask. For a movie watcher, it’s waiting for the plot twist.

For a gamer, it’s grinding patiently to max out your stats. Even for a citizen, it’s waiting for the laws of your country to change.

In the world of brands, destinations and experiences – what do


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