Charity organisation Gulf for Good, in collaboration with BackLite Media, has revealed the faces and stories of five UAE residents participating in its upcoming charity challenges in Namibia and Tanzania.
The ‘Champions of Change’ campaign is a celebration of the spirit and determination of Gulf for Good’s challengers, whose photos and stories now grace the bustling Sheikh Zayed Road.
Each billboard tells a different story, reflecting the diverse backgrounds and challenges that the charity’s supporters have embraced to raise funds for education, healthcare, and welfare projects benefiting underprivileged children around the world.
Taking centre stage on Sheikh Zayed Road, the campaign’s billboards are displayed at two key locations—one near exit 50 on the way from Sharjah to Abu Dhabi and another close to the Gold and Diamond Park.
Katherine Kearsey, Chairwoman at Gulf for Good, said: “As a charity that thrives on pushing limits and creating meaningful change, we are excited to partner with BackLite Media to bring the stories of our challengers to the heart of Dubai.
“These billboards will not only inspire passersby, but also remind everyone that small actions can lead to monumental change.
“We warmly invite everyone to drive by and witness the inspiring stories of these everyday heroes, who are contributing to the betterment of communities and children’s lives worldwide.”
Gulf for Good is on a mission to inspire more UAE residents to participate in its challenges.
Participation guarantees individuals a coveted spot on these renowned billboards, creating a memorable connection with the community.
The upcoming challenges will transport participants to Namibia from November 4th to 10th, 2023.
This journey takes challengers through one of the country’s vistas, encounters with untamed wildlife, and uncharted territories waiting to be explored.
In another chapter of its mission, Gulf for Good’s challengers are set to conquer the heights of Kilimanjaro, Tanzania, from February 17th to 25th, 2024.
Since its inception in 2001, Gulf for Good has organised more than 100 challenges, raising over USD 5 million for 63 projects in 30 countries, thereby impacting over 33,300 children in need.