GroupM Global Agency CEOs: Clockwise from left – Brian Lesser, Emily Del Greco, Adam Gerhart and Toby Jenner
GroupM has carried out a dramatic restructure, including axing the global agency chief executive roles at its three networks, EssenceMediacom, Mindshare and Wavemaker, as part of a major centralisation push.
Brian Lesser, global chief executive of GroupM since September, has made a string of appointments that reflect how he is moving power and decision-making to the centre of WPP’s media-buying division and away from the agency brands.
GroupM stressed there will be “no exits” of senior personnel as part of the shake-up, which is effective immediately.
The most eye-catching appointment has seen
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