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Anup Oommen
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Grandiose Supermarket, SAP partner to elevate CX, scalable growth

Anup Oommen
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The partnership will empower Grandiose teams to offload routine work, analyse millions of data points for deeper insights into customer and supply chain behaviour, and focus on initiatives that drive innovation and growth.

From left, Hisham Mansour, Senior Account Executive, SAP; Marwan Zeineddine, Managing Director, UAE, SAP; David Wilkinson, Director of Portfolio & Project Management, Ghassan Aboud Group; Olivier Leblan, Chief Digital & Technology Officer, Ghassan Aboud Group; Mussaab Aboud, CEO Food Division, Grandiose Supermarket; Joud Aboud, Executive Vice President of Strategy & Corporate Affairs, Ghassan Aboud Group; Ahmad Aboud, Group CFO, Ghassan Aboud Group; Nicole Deumens, CMO, Ghassan Aboud Group.From left, Hisham Mansour, Senior Account Executive, SAP; Marwan Zeineddine, Managing Director, UAE, SAP; David Wilkinson, Director of Portfolio & Project Management, Ghassan Aboud Group; Olivier Leblan, Chief Digital & Technology Officer, Ghassan Aboud Group; Mussaab Aboud, CEO Food Division, Grandiose Supermarket; Joud Aboud, Executive Vice President of Strategy & Corporate Affairs, Ghassan Aboud Group; Ahmad Aboud, Group CFO, Ghassan Aboud Group; Nicole Deumens, CMO, Ghassan Aboud Group.

Grandiose Supermarket, a premier quality food and grocery retailer in the UAE with nearly 50 stores and part of the Ghassan Aboud Group, has signed an agreement with SAP to implement RISE with SAP S/4HANA Cloud – Private Edition as the digital backbone of its operations, integrated with SAP Business AI.
This strategic partnership will empower Grandiose to deliver better customer experiences, unlock AI-driven operational intelligence and support its bold growth ambitions in the UAE’s dynamic retail landscape.
Central to this transformation is SAP Business AI, which enhances Grandiose’s business applications with intelligent automation and deeper analytics. This will empower the brand’s teams


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Tags:AI-driven operational intelligenceanalysing data pointsConsumer behaviourcustomer experiencescustomer-centric modelsdeep customer insightsdeeper analyticsGhassan Aboud GroupGrandioseGrandiose Supermarketgrowthinnovationintelligent automationMarwan ZeineddineMussaab Aboutoptimising operationsoverstockingreplenishment planningRiseSAPSAP Business AISAP S/4HANA Cloud – Private Editionstock visibilitystrategic initiativessupply chain behaviourunderstocking
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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