Google has once again announced that it will delay ending third-party cookies in advertising, pushing back the deadline to 2024.
The tech giant explained its decision in a blog post, saying it received feedback that the industry has asked for a longer time to test Google’s new Privacy Sandbox technologies.
“By Q3 2023, we expect the Privacy Sandbox APIs to be launched and generally available in Chrome. As developers adopt these APIs, we now intend to begin phasing out third-party cookies in Chrome in the second half of 2024,” said Anthony Chavez, the vice-president of Privacy Sandbox.
Demand-side platform The Trade Desk pointed out that it has always highlighted that Google
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