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Going past ‘ghibli’-fying: Don’t confuse output with art

Idea Spice Design's Nishant Pai shares an interesting take on art, which "isn’t just about what we make, but also about why we make it."

Nishant Pai, Design Lead, Idea Spice Design RTNishant Pai, Design Lead, Idea Spice Design

With OpenAI’s image generator now capable of “ghiblifying” your family photos into dreamy, soft-focus anime scenes, it’s easy to get swept up in the charm. But once the novelty fades, so do the lines between nostalgia, creativity, art and mimicry.
Behind every cute cat turned forest spirit and every couple reimagined as whimsical anime protagonists is a much larger question: if AI can make beautiful things, what does that mean for the people who’ve spent their lives learning how?
When machines mimic magic
Let’s be clear; ’AI-generated art’ is not art in the human sense. Art, at its core, is not just about producing an image. It’s about intention, emotional depth, context


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