GODIVA, the chocolatier brand under the pladis Global portfolio, has appointed Brazen MENA as its communications partner across the United Arab Emirates and the Kingdom of Saudi Arabia.
As part of the partnership, Brazen MENA will lead PR and influencer activity for GODIVA’s retail and café portfolio. The agency will champion the brand’s legacy of chocolate artistry while crafting culturally relevant moments for a new generation of ‘taste lovers’ to discover, indulge and share every moment worth celebrating.
“Brazen MENA stood out for their creative flair, cultural insight and fresh approach. We’re looking forward to seeing results come to life as we continue to grow GODIVA’s footprint across the region,” said Basma Shams, Corporate Affairs & Communications Director MENAI, pladis Global.
“There’s a lot on the horizon for GODIVA in the region and we look forward to sharing some truly exciting news over the coming months,” Shams added.
“GODIVA is so much more than chocolate – it’s a legacy brand with timeless appeal. As an agency committed to keeping brands ahead of the curve, we’re proud to help shape GODIVA’s story in the UAE and KSA,” Louise Jacobson, Managing Partner of Brazen MENA said on the agency’s new account.
This win comes at a time where Brazen MENA is building on its new brand platform: ‘B Ahead, B Brazen’. The refreshed approach aims to drive greater visibility, reputation and impact for clients across the region.
Building on this perspective, Jacobsen said the win is “exactly what our B Ahead, B Brazen platform is all about – sharp storytelling, cultural relevance and impact that lasts.”
Founded in Brussels in 1926, GODIVA is globally renowned for its handcrafted chocolates, elegant gifting and café experiences that turn everyday moments into little luxuries.
