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Shantelle Nagarajan
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Climaty AI announces Neel Pandya as Founder and Global CEO

Shantelle Nagarajan
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At Climaty AI, Pandya will ride in the next dual wave of transformation – Agentic AI and Climate Tech – to address the very challenges he encountered during his marketing stints. 

Climaty AINeel Pandya, Founder and Global CEO, Climaty AI.

Neel Pandya has been announced as the Founder and Global CEO of Climaty AI, a new carbon intelligence platform that aims to build a solution modern CMOs truly need. 

With more than two decades in marketing and advertising, Pandya has navigated the industry from multiple vantage points as a brand marketer, media leader, and tech CEO. His journey spans leadership roles at L’Oréal, Vodafone, and WPP Media (formerly known as GroupM). He was most recently CEO of Pixis, where he capitalised on the early wave of AI to scale the company to a $225m-funded global brand.

At Climaty AI, Pandya said he will ride in the next dual wave of transformation – Agentic AI and Climate Tech – to address the very challenges he encountered during his marketing stints. 

“After years of working on performance optimisation via global brands, agencies, and AI platforms, I felt a responsibility to lead the next critical shift where marketing intelligence integrates environmental impact,” said Pandya on his new venture. 

“I believe the future of marketing lies in AI-powered automation, measurable outcomes, and purpose,” he said. 

Unlike point solutions or ESG add-ons, Climaty AI delivers the industry’s first end-to-end CliMarTech stack that combines:

  • Cross-media carbon intelligence: The world’s first engine to measure ad emissions across all media touchpoints and recommend AI-driven strategies to cut footprints substantially.
  • Agentic AI Suite: Autonomous AI agents that streamline workflows, personalize creatives, deliver real-time intelligence, and drive continuous optimization.
  • Programmatic+: Premium, MFA-free inventory with direct publisher deals and carbon-aware bidding.
  • Ad Net Zero Pathway: Offsets emissions via verified carbon credit projects.

With operations launching across APAC, GCC, EU, UK, and North America, Climaty AI aims to become the default climate layer for all media decisions.

“Climaty AI is the answer to every CMO asking, ‘How do I grow responsibly?’ With Agentic AI at the core and sustainability at the heart, we’re not just solving problems but re-engineering the operating system of modern marketing,” Pandya concluded. 

Tags:Ad Net Zero PathwayAgentic AI SuiteAIAppointmentClimate TechClimaty.AICross-media carbon intelligencemartechneel pandyaNewsprogrammatic
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
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