In the rapidly evolving advertising landscape, I see JCDecaux as a beacon of innovation and excellence, positioned as the only global and regional player in Saudi Arabia. As the number one outdoor advertising company worldwide, with presence across more than 80 countries and 153 airports, we are celebrating our 60th anniversary this year, a testament to six decades of industry leadership and pioneering spirit.
This status empowers us to combine unparalleled global expertise with a deep understanding of local markets, thanks to a team embedded in Saudi Arabia’s cultural and business landscape. By leveraging this advantage, we craft advertising strategies that resonate with local audiences, elevating our clients’ brand presence while maintaining high standards of professionalism and ethics.
Innovative and impactful media platforms in strategic locations
Our core strength lies in offering sustainable media solutions at strategic locations, exemplified by our partnership with Jeddah’s King Abdulaziz International Airport. As the primary gateway to Makkah, the airport is a vital hub for both domestic leisure travelers and international pilgrims. In 2023, the airport saw a staggering 36 per cent growth in passenger traffic compared to 2022, with very high expectations to close 2024 traffic growth, making it the busiest in the country.
At JCDecaux, we are at the forefront of this initiative, delivering bespoke advertising solutions that connect brands with this growing influx of travelers, enhancing their experience while driving brand engagement and visibility.
Furthering our strategic approach, we have partnered with the King Fahd Causeway (KFCA), a major infrastructure project serving as a crucial artery for Saudi Arabia and Bahrain. Having served over 30 million travellers in 2024, the causeway is among the busiest border crossings globally. It facilitates commerce and trade while enhancing tourism, strengthening bilateral ties, and encouraging cultural exchange.
Our media platforms along the causeway provide brands with the chance to connect with a diverse, high-purchasing-power audience through strategically placed advertisements, effectively communicating their messages.
Empowering global reach: Launch of JCDecaux’s OneWorld office in Saudi Arabia
We are set to launch the OneWorld (OW) Office in Saudi Arabia, a dedicated structure aimed at simplifying international advertising campaigns for our clients. Part of our global network, OneWorld offices facilitate seamless media planning and execution worldwide. This move allows clients to book and pay for global campaigns locally, eliminating complexities in international transactions.
By establishing a localised booking and payment system, we enhance accessibility and convenience, enabling clients to focus on impactful campaigns while we handle the logistics. The ability to manage campaigns across geographies through a streamlined process and single touchpoint, empowers clients to optimise their advertising strategies, making it easier to target and engage with diverse audiences worldwide.
This initiative reflects our commitment to expanding our global footprint and catering to the specific needs of local clients. By offering tailored services, JCDecaux fosters strong partnerships, empowering brands to reach international audiences efficiently.
As we celebrate our achievements and innovations, we are excited to announce that 2025 will bring even more opportunities for growth and engagement. Stay tuned for the unveiling of new venues that will further enhance our advertising landscape and elevate your brand’s presence in Saudi Arabia!
