Global media new-business revenue managed growth in 2020 despite the pandemic, increasing by 6.9 per cent, although on the creative side new-business revenue fell by 12.6 per cent, leading to a total decline of 5.8 per cent in new-business revenue last year.
In the latest data released by global marketing consultancy R3, 2020 total new-business revenue was estimated to be $2.56bn (£1.87bn), compared with $2.72bn in 2019.
Although overall media new-business revenue saw an increase in 2020, at the top five media agencies it fell by 27 per cent year on year, R3 found. MediaCom maintained its top spot last year, winning accounts including Warner Bros in Australia, but it was the only
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