Geometry Global, WPP’s end-to-end Creative Commerce agency, has announced the appointment of Katie Streten to head up its experiential offering as Head of Strategy for Middle East & North Africa. Joining the team, Katie is tasked with driving experiential strategy, bringing her unique skillset considering how brands can drive deeper connections and commerce opportunities with their audience through the development of truly engaging, brand experiences that create a lasting impact. The appointment reinforces the agency’s role as the regional experiential powerhouse of WPP as it accelerates growth across the Middle East & North Africa.
“We’re delighted to have Katie join the Geometry Family
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
