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GCI Health expands into MENA

The specialist WPPagency will integrate with ASDA'A BCW's healthcare team

Kath Kerry, president Europe and Middle East, GCI Health

GCI Health, a global speciality healthcare and medical communications agency, today announced its expansion into the Middle East. GCI Health will integrate with the healthcare team from regional PR agency ASDA’A BCW to operate as GCI Health Middle East. Both agencies are part of the WPP holding group.

The transition will provide new and existing clients with a high level of service and expertise, said the agency in a statemtent, bringing together the strategic, integrated, and creative heritage of ASDA’A BCW with GCI Health’s global healthcare special


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