There are literally hundreds of ways in which brands can engage in the gaming space, from traditional media buys on mobile games through to fully immersive experiences built on platforms such as Roblox and Fortnite and everything in between.
This is no fad but a trend that will continue to gain momentum globally. The simple reason behind this is the fact that more people use gaming as their primary source of entertainment. At DIVISION, we believe that this comes down to 3 major factors.
Audience engagement
Gaming is not a passive activity but one that demands active engagement from its audience. Whether that’s playing a game or consuming gaming content, engagement levels are known t
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