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Gaming is a “direct entertainment competitor to Netflix”

“Consumers have spoken, and they are saying that gaming delivers the ideal mix of entertainment, social engagement and connectivity,” says DMS's Ziad Khammar

DMS
The gaming industry is booming and rapidly becoming the world’s favourite form of entertainment. Advertisers are eager to tap into this lucrative market, and we at DMS are excited to be at the forefront of this innovation.
In a recent interview, Ziad Khammar, DMS’ COO, and Wilfrid Obeng, Co-Founder & CTO of Audiomob announced and discussed their companies’ new partnership and how the collaboration is focused on delivering innovation and accessibility to regional advertisers, enabling them to better tap into this high potential market space.

WHAT WERE THE KEY FACTORS THAT MADE THIS A GOOD FIT FOR AUDIOMOB?
Wilf


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