The Independents Group announces $400 million investment

Image Credit: The Independents

The Independents announce USD 400 million investment led by TowerBrook and FL Entertainment.

The group has seen strong growth for more than five years since its formation. It has reached a new milestone with significant investment to support doubling the size by 2025, through an acquisition strategy and international expansion.

The Independents, a global marketing and communications group for luxury and lifestyle brands, encompasses communications and digital marketing, experience, content creation and influencer strategy through its portfolio of six global agencies: Bureau Betak & Bureau Future, K2, Karla Otto, Lefty, Prodject, and The Qode.

Revenue for the group in 2023 is expected to reach USD 450 million, split equally between Asia, the USA and Europe & the Middle East.

Isabelle Chouvet, Chief Executive & Founder of The Independents Group, said: “Clients’ briefs are increasingly fluid and call for a new way of combining practices; our carefully curated build up strategy of connecting agencies and industry pioneers allow us to deliver a range of solutions.”

Following the recent debt financing lead by BIL, Société Générale, LCL, La Banque Postale and CIC Private debt, the investment from TowerBrook and FL Entertainment finalizes The Independents USD 400 million fundraising.

The partnership with TowerBrook, the London and New York-based international investment firm and FL Entertainment, a global entertainment company will bring the financial backing and resources necessary for the group to accelerate its growth, both organically and via an acquisition strategy.

The Independents will be able to further marry its position as a global communications, marketing and event management partner to luxury brands around the world, and its brand positioning for luxury, fashion, design, lifestyle, hospitality, and the arts.

The new deal will see existing partners Cathay Capital exit the group.