From the first ad ever recorded to modern day advertising, the common denominator has always been the same. Marketers across all industries have the same objective: reach their customers and grab their attention across any touchpoint possible. In the last decade, we have seen the rise and fall of many such touchpoints or media channels, from newspapers to the metaverse and everything in between, the opportunities and risks are infinite. Identifying which touchpoints should be part of your mix and which ones to avoid can lead to the success or failure of both brands and marketers alike.
There are many examples of brands that caught on early to the potential success of social media, event
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