Sustainability is no longer a buzzword in today’s rapidly evolving advertising ecosystem; it is a guiding principle for marketers.
Major brands are committing to progressive change across their sustainability efforts. But this begs the question of strategic implementation: where to begin?
One place to start is understanding the direct relationship between advertising outputs and their carbon footprint. Emissions produced through the advertising ecosystem are influenced by a complex supply chain.
When it comes to digital ads, that supply can look even more complex. Real-time bidding is one of the dominant buying and selling modalities for digital ads.
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