Saudi Arabia’s gaming scene has experienced a profound transformation in recent years, fueled by a surge in the popularity of gaming influencers and content creators.
These talented individuals, ranging from YouTubers and streamers to social media personalities, have become instrumental in shaping the gaming landscape in the Kingdom.
With their unique perspectives, entertaining content and engaging personalities, Saudi Arabian gaming influencers have captured the attention of millions, forging deep connections with their audiences and influencing gaming trends in unprecedented ways.
The impact of gaming influencers and content creators in Saudi Arabia extends beyond entertainment and has reached the realms of education, entrepreneurship and cultural influence.
Recognising the immense potential of the gaming industry, the Saudi government has been actively promoting gaming as a means of economic diversification, leading to the establishment of numerous gaming events, competitions, and development initiatives.
Through their influence, gaming influencers and content creators have also inspired a new generation of gamers and content producers, fostering a thriving ecosystem that nurtures talent and innovation.
Popular Saudi Arabian YouTubers
Saudi Arabia has highly popular gaming YouTubers who have gained immense popularity and recognition for their engaging content, personalities and their skillful gameplay.
Influencers such as ShongBong, Banderitax, and d7oomy have amassed millions of subscribers with their videos covering a wide range of gaming genres, game reviews, news and gameplays. Through their content, they not only entertain but also educate and inspire the younger generation and build a community of gamers.
Female empowerment
The gaming and esports landscape has witnessed the emergence of dedicated female gaming communities providing platforms for female gamers to connect, collaborate and compete.
We’ve seen communities like GCON build female gaming, esports and developers communities as well as encourage and support more women to pursue esports and game development professionally. These efforts have fostered a sense of community, empowerment, and inclusivity for female gamers in the Kingdom.
Esports teams
The Kingdom is constantly evolving with new esports teams and organisations. POWR Esports is one those prominent organisations who raised the profile of Saudi Arabian esports by participating in international esports tournaments.
It has fielded teams in popular esports titles such as Dota 2, League of Legends and Counter-Strike: Global Offensive.
With their vital role and the support from General Entertainment Authority (GEA) and Saudi Esports Federation, Saudi Arabia managed to be a global hub for the biggest gaming and esports events like Gamers Without Borders which started this month with a prize pool of $45m in Boulevard, Riyadh.
Gaming influencers have become powerful agents of change within the gaming industry, playing a crucial role in shaping trends, influencing consumer choices and fostering a sense of community among gamers.
In Saudi Arabia, these influential figures have emerged as key drivers in the transformation of the gaming scene.
Through their engaging content, insightful commentary, and dedicated fan bases, gaming influencers in Saudi Arabia are reshaping the industry, inspiring a new generation of gamers, and contributing to the growth of the gaming ecosystem in the Kingdom.
By Hedaa Ashraf Abdulhamed, Social Media and Influencers Senior Marketing Manager at La3eb
