From left, Mohamed Al Ayed, CEO of TRACCS, with Ian Fairservice, Managing Partner and Group Editor-in-Chief, Motivate Media Group
Thought-provoking and inspirational as ever, Cannes 2024, the epicentre of global creativity, did not disappoint.
It was great to hear the Lions roar 22 times for the Middle East, as the region rallied an impressive assortment of metal cats in the South of France, including a Lions Health Grand Prix for Good for a campaign that proved extremely effective without the use of any special effects, celebrities, or AI.
In a world where we’ve got no shortage of tools, here’s a great reminder tha
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