FP7/DXB has won the Dubai brand launch project for Uber, which initiated a full-fledged creative communication pitch process in February of this year.
Various multinational agencies participated in this pitch process. Campaign believes those others pitching included Memac Ogilvy and Interesting Times.
Sasan Saeidi, managing director of FP7 UAE Group, said: “Uber is a pioneer brand and they have been game changers in everything they have done till date. We had a lot of fun with the brief we received and the work we created was very breakthrough and smart. I believe the clients felt that way too. It’s amazing to be partnering with this superb brand, and we hope this launch campaign will be the start of many others ones to come.”
Commenting on behalf of Uber, Nada Zagallai, head of marketing for the Middle East, said: “Working with FP7 has been seamless. The energetic, professional and enthusiastic team impressed us with an incredible creative executed with impeccable quality. We’re so excited to see it all come to life with their support.”
