FP7 McCann Dubai has appointed Nick Salter as its Head of Strategy, Dubai, aiming to bolster its strategic leadership and strengthen the agency’s commitment to driving business growth through creative excellence.
Salter will spearhead the agency’s strategic direction, ensuring that creativity continues to drive significant business growth for its clients.
With over 15 years of experience in utilising creativity as a powerful business tool, Salter boasts a track record of enabling brands to outperform in highly competitive markets. His diverse background across media, digital, consulting, and creative agencies positions him to address the complexities of today’s business environment, the agency said in a statement.
Commenting on the appointment, Tarek Ali Ahmad, Managing Director, FP7McCann, Dubai, said, “Nick Salter’s leadership will be pivotal in steering our strategic output, continue enhancing our creative effectiveness, and elevate our strategic bar to new heights. Together, we look forward to unlocking greater growth potential for the agency and equally achieving remarkable success for our partners”.
Before joining FP7McCann, Salter served as Head of Strategy at Ogilvy New Zealand, where he provided strategic guidance to clients such as the University of Auckland, bp, Coca-Cola, and the Human Rights Commission.
His strategic insights have benefited organisations across various sectors, including tourism, FMCG, sports, technology, banking, fintech, automotive, and telecommunications, making him a sought-after strategist who delivers impactful commercial outcomes.
Expressing his enthusiasm on taking on the role, Nick Salter, Head of Strategy at FP7McCann, Dubai, said, “It’s a privilege to be joining the ranks of the wickedly talented people of FP7McCann. It’s exciting to contribute to the ambition and passion this team has for doing the world’s best creative work from MENAT for our prestigious clients. I’m humbled to be able add my small footnote to the legacy of this world-class agency.”
Prior to Ogilvy, Nick held the role of Group Strategy Director at Special Group, where he worked with clients such as Tourism New Zealand, Contact Energy, and Auckland Airport. His strategic vision was central to the campaign for Partners Life, which won the Health & Wellness Lions Grand Prix at Cannes Lions for ‘The Last Performance’.
