McCann Content Studios has won the social media mandate for General Mills’ Betty Crocker brand in the Middle East, following a competitive pitch. The expanded remit strengthens FP7McCann’s long-standing partnership with Betty Crocker and highlights McCann Content Studios’ growing influence in the MENA region.
As part of the mandate, McCann Content Studios ME will manage Betty Crocker’s social media strategy across multiple regional markets, building on its existing creative role.
The appointment highlights the integrated capabilities within FP7McCann, which oversees the brand’s creative remit, and McCann Content Studios, which delivers a connected ap
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