As part of the mandate, McCann Content Studios ME will manage Betty Crocker’s social media strategy across multiple regional markets, building on its existing creative role.
The appointment highlights the integrated capabilities within FP7McCann, which oversees the brand’s creative remit, and McCann Content Studios, which delivers a connected approach combining social, production, and influencer services. The studio will bring these elements together to create a cohesive digital strategy for Betty Crocker.
Betty Crocker, a long-time client of FP7McCann, joins a growing list of brands such as Heinz, McDonald’s, and Arla, further cementing McCann Content Studios’ position in the region.
Ibrahim Hasan, Regional Head of McCann Content Studios at FP7McCann, commented: “I want to thank the General Mills team for their continued and expanded trust and partnership with FP7McCann. Expanding the Betty Crocker scope, adding the social media remit, is a great reflection of our passion for strategic creativity. We are committed to delivering holistic, engaging, impactful and innovative work that connects with consumers to continue to help our client grow.”
McCann Content Studios offers a fully integrated approach, combining social and creator strategy with execution, and leveraging regional insights while tapping into the scale of the global McCann Content Studios network.
