"“In football, every inch of the kit is branded, from sleeves to socks, but no one’s ever dared to sponsor the area that actually matters for this conversation. So, we found the ultimate white space in sponsorship, one that perfectly aligned message and medium," FP7 McCann's Federico Fanti said.During a sold-out La Liga showdown against FC Barcelona, CD Leganés made history — not for goals scored, but for where they placed the the Testicular Cancer Society’s logo — as part of its Sponsored Balls campaign brought to life by FP7 McCann.
In a cheeky and powerful move, the club unveiled a testicular-region sponsorship, with the logo directly on players’ shorts — in the exact region the disease affects. The Sponsored Balls campaign was created by FP7McCann to mark Testicular Cancer Awareness Month and spark a conversation that millions of men often avoid.
Federico Fanti, Regional Chief Creative Officer, FP7McCann MENAT, said, “In football, every inch of the kit is branded, fro
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Tags:#TenemosUnParAdvertisingBarcelona FCbrandingCampaigncancer awarenessCD LeganésCD Leganés Football ClubCurrent GlobalFederico FantiFP7 McCannFP7 McCann DubaiimpressionsmarketingMCNMichael CraycraftMiddle East Communications NetworkSergio GonzálezSponsored BallssponsorshipsSports Marketingtesticular cancer societyunique visitorswebsite
