Driving through the bustling roads of Abu Dhabi, it’s almost impossible to overlook the digital billboards from FNP.ae, a gifting platform in the UAE.
Located along key roads in Abu Dhabi, billboards like these are strategically positioned to capture the attention of daily commuters.
This strategic placement guarantees that the prompts to gift are a constant presence in people’s daily commutes, aiming to make the act of gifting synonymous with everyday life in Abu Dhabi.
“Our mission at FNP.ae is to turn gifting into an expression of emotion that goes beyond the physical act,” said Rajesh Kumar, CEO of GCC and SEA regions at FNP. “Our billboards are not just advertisements; they are beacons of warmth and connection, urging everyone to make each day memorable by celebrating every relationship.”
FNP.ae’s billboard messaging
Over the past year, FNP.ae’s digital displays have showcased more than 16 different messages, each designed with the aim of resonating with the diverse cultural fabric of the UAE.
From Father’s Day to Diwali and Christmas, each billboard has attempted to weave a narrative that celebrates the rich cultural and festive traditions of the city.
Whether it’s the empowerment of Emirati Women’s Day or the vibrant festivities of Diwali, each message were crafted with the intension of not just reminding but also inspiring residents to celebrate every significant moment with a thoughtful gift.
Notably, during Eid, the billboards transformed to reflect the festive spirit with messages such as “The Taste of Eid in Every Grain,” celebrating the season’s flavours and joys, and encouraging sharing and generosity in the community.
Beyond the festive celebrations, FNP.ae’s billboards make the act of gifting personal and immediate. Phrases such as “Touch a heart in 60 minutes” and “Forgot a birthday? Send a gift in 60 minutes” aim to transform the way we think about gifting.
It’s no longer just about occasions but about spontaneous expressions of love and gratitude. Whether it’s making up for a forgotten anniversary or just brightening someone’s day, FNP.ae intends to ensure that every moment is an opportunity to bring joy.
Impact of FNP.ae billboard campaigns
The impact of FNP.ae’s billboard campaigns are tangible.
Following major sporting events and cultural celebrations, there has been a significant increase in online engagement, the brand revealed to Campaign Middle East, demonstrating the effectiveness of combining creative content with strategic media placement, orchestrated by marketing firm Pinstorm.
