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flydubai: Building a buzz, brand visibility and business class

The airline has employed a multi-faceted campaign strategy to promote its summer travel offers

Summer serves a key travel season for flydubai. It’s a time when everyone is excited to make plans and a time where the carrier is able to go beyond its traditional network.

A campaign promoting summer travel for flydubai and its holidays division, Holidays by flydubai, aims to attract and engage existing and potential travellers, aid in additional brand awareness and ultimately drive bookings.

The campaign has been running across the UAE, Saudi Arabia, Kuwait, Qatar, Oman and Bahrain.

This year, flydubai refreshed the look and feel of its creatives with an aim to accentuate its summer offerings.

This was achieved through visually highlighting the beauty of the destinations and


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