By Kartik Aiyar, Head of Creative, Team Red Dot
“I presented a great idea, but the client didn’t buy it.”
“The original idea was great, but the client insisted on more branding.”
“We wanted to create a great ad, but the client wanted to tick boxes.”
If you’re an agency creative, you are most likely to have said this to a colleague or a friend. With every creative having at least 500 ideas in the drawer (if not more), we often blame the client for their fate. Though our idea can be rejected for a lot of reasons beyond our control, I’ve always felt that we can at least minimize this possibility with due diligence at our end.
Over the course, I have tried to
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