By Ziad Abou Rjeily, creative and technology director at Bold Agency
I am going start this article with a statement that contradicts the name of this section and probably makes me unpopular too…
“I don’t believe in advertising”.
Yes, that’s right. I believe brands don’t need it; Neither does the world.
Instead, my philosophy is centered around the belief that brands are part of the society and just like everyone else. Each brand has a purpose for existence and a role to play.
So here comes the theme that I chose:
Brands who found meaning in what they do.
Stories I wish I made:
1- The field trip to Mars
Lockheed Martin, the giant arms manufacturer,
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